These days, Snoop Lion (formerly known as Snoop Dogg) is serious about spreading a positive message, but he hasn't done away with his sense of humor. The rapper-turned-reggae artist released Pocket Like It Like It's Hot (a remixed video version of 2004's Drop It Like It's Hot) earlier this month, and on Tuesday he spoke with ETonline about making the video as well as Reincarnated (the documentary which follows his spiritual awakening in Jamaica) and whether or not he'll ever make another rap album.
Snoop Dogg, the veteran West Coast rapper, says he underwent a spiritual and artistic rebirth while making a new album in Jamaica last February. He abandoned rap as his preferred mode of expression, wrote more than a dozen songs in a traditional Reggae style and opened up to a documentary film crew about his long and sometimes violent journey from teenage gang member to a middle-aged hip-hop superstar. Along the way, he says, he shed the name and persona of Snoop Dogg and was rechristened Snoop Lion by Rastafarian priests. “I have always said I was Bob Marley reincarnated,” Snoop told a crowd of reporters at a news conference at Miss Lily’s, a Caribbean restaurant in New York. He added: “I feel I have always been a Rastafari. I just didn’t have my third eye open, but its wide open right now.”