No record deal from a major label? No problem for reggae artiste Jah Jah Yute who sells his CDs at flea markets in the United States (US) and also treats his buyers and prospective buyers to live performances. The sale of reggae and dancehall music has been trending downwards for years with sales tracker, Soundscan, reporting in 2009 that collectively reggae/dancehall music sold just 502,171 units for the first 10 months of the year. Sean Paul's Imperial Blaze album with sales of 70,917 was leading the way at the time. But unlike many reggae and dancehall artistes who wait in earnest for a record deal from a major label in the US to help them make an album and then sell it, New Jersey-based Jah Jah Yute has taken matters into his own hands.