The reggae group Idren, now performing at Tobacco Bay, take their name from the Rasta word for brethren, and they take the cause seriously.
The band, in conjunction with the Bermuda Tourism Authority and beach management, are donating $100 to Big Brothers Big Sister of Bermuda, each time they deliver their Saturday performances at the popular East End beach.
“Our name means the essence of brotherhood, and whenever we can we will work something out for charity,” explained band member Keven “Keyz” Williams.
“The Sunshine League used to be our favourite until they closed. With Big Brothers Big Sisters, we have seen the good works and the results.”
Added singer and frontman KulJah: “The youth need guidance and protection, and music is a thing that brings people together. Sometimes when you help good things to happen, it comes back to you.”
Belcario Thomas of the Tobacco Bay management firm Beach Boys applauded the move.
“We just want to convey our appreciation for the opportunity to help transform the next generation of Bermudians through this display of art,” Mr Thomas said. “It’s with the support of the BTA we have been able to do that.”
The gesture warmed the heart of Patrina O’Connor, managing director of the charity.
“I was honoured when they contacted us. It’s a difficult economic climate for charities, and every little bit helps. We want to encourage everyone to come out and support the band for what they’re doing as well as the music.”