The name Clavin Cordozar Broadus Junior is not popular. The 41-year-old Broadus made his name, or rather, his moniker, Snoop Dogg, by being one of the best rappers of all time.
Not long ago, he turned to reggae and Rastafari, did an album and, most controversially, ditched the name that made him a star. He was now to be called Snoop Lion.
The reggae album, Reincarnated, did not reach the dizzying heights of his rap efforts but it got him noticed in a close-knit group of practitioners who expound the power of the genre for influencing the spirit.
Fast forward a bit, and it seems Snoop has ditched reggae.
Now he's gone back to funk. With the change has come, another name.
Snoop Dog-turned-Lion, is now Snoopzilla.
It is believed the name is a tribute to legendary funk bassist, Bootsy Collins, who's nickname is Bootzilla.
The almost-reggae singer changed his name a year after acquiring the moniker, Snoop Lion, to coincide with the release of his new album, 7 Days of Funk, which he recorded with groove singer Dam-Funk.
Katy Perry's back-up rapper, Snoop Dogg, is set to release a reggae album under the name "Snoop Lion" later this year. Pitchfork reported on Saturday that the LP is titled "Reincarnated." Its first single, "La La La," is already floating around the Internet, impervious to your harsh judgement, haters. The track was regular-level produced by Ariel Rechtshaid and Diplo, and executive produced by Major Lazer, which is also Diplo. If you like, you can give "La La La" a listen over at SoundCloud, or you can just think to yourself "What might it sound like if Snoop Dogg affected a Jamaican accent and sang some reggae?" It sounds exactly like that.