IT was slow going in terms of chart action and sales for Jamaican pop music in 2012. But for a minor hit, dancehall/reggae was off the radar. December figures from American sales monitor SoundScan presented a dismal picture with no album by a contemporary Jamaican artiste selling 5,000 copies in the United States.
While they made a lot of noise at home, dancehall's finest, which includes Busy Signal, Konshens and I Octane, failed to impress overseas. Sean Paul, commercially the most successful dancehall artiste, also floundered.
The enigmatic singjay Popcaan was the only dancehall artiste to pierce the Billboard pop chart. His song, Only Man, made a brief appearance in February.