Menu
A Hub For That Delectable Taste of Reggae.

A Hub For That Delectable Taste of …

Historically speaking the...

Live Reggae In Wyoming

Live Reggae In Wyoming

The end of summer is near...

Buju Get New Appeal Hearing

Buju Get New Appeal Hearing

The well-known Jamaican s...

Reggae/Rock Fest Gives Economy $12 Million Boost

Reggae/Rock Fest Gives Economy $12 …

A three-day reggae-rock m...

Bob Marley's Musical To Premiere in Balitmore

Bob Marley's Musical To Premiere in…

When Center Stage announc...

Reggae Wednesday At Cubano

Reggae Wednesday At Cubano

On Wednesday, Club Cubano...

Reggae In Celebration Square

Reggae In Celebration Square

After turning Toronto’s N...

Reggae Fest Boosts Dreadlocks

Reggae Fest Boosts Dreadlocks

You hardly ever hear the ...

Reggae Band's Equipment Stolen But...

Reggae Band's Equipment Stolen But.…

Long Shen Dao, a Beijing ...

The Evolution of Reggae (Video Content Below)

The Evolution of Reggae (Video Cont…

Over the past six decades...

Prev Next
OnAir: 
Accessing Current Song...

Share This On Your Favorite Social Media Websites

FacebookMySpaceTwitterDiggDeliciousStumbleuponGoogle BookmarksRedditLinkedin
Pin It

Three Little Birds To Be Soundtrack On New Hyundai Commercial

  • Written by  Auto News

Hyundai is again cranking up the tunes to help its commercials resonate with customers. A remix of the Bob Marley song "Three Little Birds" will be the soundtrack for TV spots in a campaign touting the package of safety and maintenance services included with Hyundai's Blue Link telematics system. The package, Assurance Connected Care, includes automatic collision notification, roadside assistance, maintenance alerts and monthly vehicle diagnostic reports.

Steve Shannon, vice president of marketing for Hyundai Motor America, says the reggae song's refrain -- "Don't worry about a thing, 'cause every little thing gonna be all right" -- underscores what the features are intended to represent for consumers. The lyrics, Shannon said, "directly nail the benefits of what we're talking about."

The campaign is the latest example of Hyundai collaborating on music for its advertising. Hyundai's 2013 Super Bowl spot for the Santa Fe crossover featured the band The Flaming Lips and a song created for the spot. To help launch the Veloster sporty coupe last year, Hyundai underwrote a documentary film and album project in which hip disc jockeys worked with musicians from classical, hip-hop, country and other mainstream genres to create new songs.

This time, Hyundai partnered with Marley's estate and Universal Music Group, which were working on a remixed version of the "Legend" album, a collection of Marley hits. Hyundai signed on as benefactor of the project in an arrangement that lets Hyundai use the remixed "Three Little Birds" from the album in its advertising and marketing.

The song used in the commercials was remixed by Marley's son Stephen Marley and Los Angeles DJ and producer Jason Bentley. The TV spots show Hyundai drivers passing by road signs with easygoing slogans instead of the usual warnings, such as "Carefree Zone Ahead" and "It's Allllll Good," as the Marley track plays in the background.

The campaign begins Wednesday, May 15, and will run on TV through June.

 

back to top

Shout It Out Loud

Support your favorite online reggae radio station. Thank you for your donation.



Every year millions of Asian, European, American and Other World tourists visit these islands under the sun to experience a little bit of paradise. With a distinct diversity in culture, norms and way of life, it is almost always guaranteed to have a new and different experience every time you vacation.  This Reggae Radio known as Reggae141 promotes, inspires, guides and fortifies by way of musical entertainment.

Since its discovery in 1960 Reggae music has healed many of the broken hearted, empowered the oppressed & recognized the assiduous reggae artists for jobs well done.  This is the reason why we take pride in doing whatever it takes to bring you nothing but the Caribbean’s best straight to your Internet radios, computers and mobile phones.  Experience a little bit of Caribbean culture no matter where you are located.

Thank you for choosing this Online Reggae Radio Station and we do hope that you find the Reggae Music we broadcast uplifting.